There are different kinds of photography, and several photographers specialize in documenting events, whether they’re for businesses, families, or non-profit gatherings. For this article, we’ll talk about what event photography is about, including its types and importance.
Event photography is an umbrella niche where photographers take pictures of people in shared experiences or as moments unfold. It entails taking stunning photos of various events, such as business gatherings, family events, or public gatherings. The goal is to document posed and candid photos of people and the scenery.
Documenting events is among the most tiring yet exhilarating types of photography. Knowing what event photography is will help you understand the value of hiring professional photographers.
Event photographers take images of people, moments, and scenery on a specific occasion. They must capture the event’s different highlights and the participants’ emotions.
About 11% of people use smartphone cameras for 50% of their professional images. Meanwhile, around 36% use smartphones to take personal pictures, even at events. The problem is the risk of accidentally deleting the photos without a backup or forgetting that you have event photos on your phone.
This wouldn’t be a problem with event photographers because they are focused on capturing moments the guests won’t even notice during the event. They also move swiftly by transferring the files during or after the event.
Taking pictures of events helps capture the mood of the scenario or document relevant information. The importance of event pictures varies depending on where you would use them, although they are generally valuable to individuals and businesses.
Shooting photographs during the event lets you properly document the program and the people involved. The images can also serve as real-time updates on social media, helping you raise awareness of the gathering.
Meanwhile, images before the event aid in promoting your presentation, gathering, or exhibition. The pictures give prospective attendees a preview of the program’s purpose and goals.
Photos taken at an event can be valuable marketing assets. For instance, Facebook posts featuring images saw an increase in engagement of 37% on average. Additionally, people who hear information with a relevant image are likely to retain 65% of the details three days later.
Some people think event photography is only about getting a smartphone or a digital camera and then taking photos. However, this is just part of the process. Professional photographers must still fine-tune hundreds or thousands of images to deliver the final output.
It’s vital that things like skin tone look natural or your business colors don’t get changed. Hence, photographers need to tweak the white balance, shadows, and highlights of the event photos. They must also select the appropriate filter or Lightroom preset that best represents their brand image or the event’s theme.
Event photography is an umbrella niche for photographers to capture images to record scenes and people at certain moments. It takes photos of a variety of events.
Finding the correct timing and reaction time to capture the moment is the main challenge in taking pictures of events. Multiple artificial lighting setups and the weather’s effect on natural light can also influence the sharpness of the shots.
The tools for shooting events include a fast lens, a sturdy camera body, and a powerful external flash. It’s also essential to have extra batteries, memory cards, chargers, tripods, and lenses of varying focal lengths.
When photographing events, you must prepare by learning the program, developing a shot list, and ensuring you have the right equipment. It’s ideal to familiarize yourself with the setup, the important people involved, and the program parts so you can time your shots properly.
With event photography, you may choose various images to highlight the occasion, such as panoramic, up-close, and wide-angle views. A skilled Fortune 500 events photographer like Gustavo Fernandez Photography is crucial to record your memories, whether an intimate gathering or a multi-day event.